AVANT-garde expeirments

Idiosyncratic Combinations of an Avant-garde Artist and VR/AR Technology
Project Type|Design Studio Solo Project at ArtCenter College of Design
Project Timeline|May - Aug 2020
Project InstructorGuillaume Wolf
Project Copy RightSerafina Yu
My Contribution|Research / Zine Book / Film Directing & Editing / Motion Poster  / AR Face Filters
Tools Used |Adobe Photoshop & Premiere Pro & After Effects / Spark AR Studio

Modern Technology
Within Devil Perspective

In the early 20th century, artists can only rely on constant reflection of their own to create art pieces. With the incorporation of "postmodernism” and the emergence of contemporary art, some unique artists showed up revealing life-related topics in their own way. Several genres generated as well, such as the experimental film.
BUT, what kinds of reactions may occur if they could have foreseen the rapid development of creative technology? Are there any differences to articulate artworks?

Research

01|Background

AVANT-GARDE ATTEMPTS

The 1940s were a time of great growth in the world of experimental and avant-garde film especially in the United States due to the 16 millimeter film equipment and projectors. Since experimental films are trying out something untested, with features like weird, incoherent, fantastical, and unstructured, they might fail. However, they are great references for later generations in historical perspective.

VR / AR Technology

With the rapid development of technology, Virtual Reality (VR) and Augmented Reality (AR) are gradually integrated into our daily life. The visualization method is no longer static specifically on screens and monitors, headsets can also be used to convey information. It is being used in the Game industry for a better experience and immersions, as well as providing options for people to watch videos, build social networks and etc.

02|Artist

Shackled by a relatively imprisoned ideology, a contemporary American avant-garde filmmaker, author and artist — Kenneth Anger emerged. He came out revealing the surrealist imagery, homoeroticism, and intense psychodrama to the audiences through his films and books, and became a landmark in the experimental films in the 1950s and 60s.

Experiments Ideation

Based on the research studies, I ideated four directions with respective forms of expression that could represent my attempts on finding the differences to articulate artworks between past and present via design sense and communication strategies.

  • Context Remix - Zine Book Design
  • Value Sublimation - Film Directing & Editing
  • Visual Expression - Motion Poster Design
  • Real-life Integration - AR Face Filters

Experiments

01|Zine book design

In terms of mixing the two contexts into one form, I decided to make a zine book with the title of Experiment. In the beginning, I collected the color palette as well as the style guide from his film and transferred the image to bitmap. And then, I put myself into the design with Anger’s unique features. I also played with the collage and combined components appeared in different variations. In the last two articles, I added graffitis to the graphics that support both Anger’s filmmaking attempts and the futurist styles of living with technological devices.

02|Video directing & editing

For the value sublimation experiment, I collected several clips in Angers’ films, recorded my own part as a response to his film, and made this short movie trying to describe the fact that no matter how hard the outer world has done to you, always be brave enough to stay out of trouble and keep your head above water, which also reflects the rapid growth of VR / AR technology that is filled with creativity and persistence.

03|Motion poster design
( View in fullscreen for immersive experience.)

This is a seamless motion poster set that I made to convey the visionary sense and context information. The one on the left combines the unique features of Anger’s work and several technology patterns that are visually related. The other one follows the same composition methodology, but it is more context-based.

04|AR Face filters
As I categorized the intersections of each experiments that I did previously, I kind of catch the main style of this combination experiment. With features like vibrant colors, high contrast, and thick strokes, I made two AR Face Filters.
Thanks for viewing!
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